Understanding the Impact of Technology Strategy & Social Media on your Business
There has been a lot of hype about the business impact of consumers’ adoption of networked technologies – especially peer-to-peer platforms, social media sites, tablet computers and smart-phones. But has the on-going evolution of technology, and the way that consumers interact with it, truly changed the world of business? In this session Professor Jamie Anderson will discuss the reality and myths of doing business in a digital world. By telling the story of the meteoric success of the entertainment icon Lady Gaga, he will show how networked technologies have brought about profound changes in the way that businesses can function. Lady Gaga has demonstrated a deep understanding of the opportunities of new technologies to connect with customers and partners, and her holistic multi-channel strategy integrates the 4Es of Excitement, Emotions, Exclusivity and ecommerce.
Understanding the Elements of a Successful Strategy for Sustainable Business
Strategy is not a specific plan or set of detailed instructions, but rather a guiding theme that provides coherence and focus to the actions and decisions of an individual or an organization.
This keynote or session identifies the contribution that strategy can make to successful performance, both for individuals and for organizations, by discussing the phenomenal career of the pop singer Madonna.
It will be demonstrated that Madonna has had a deep understanding of the elements of successful strategy, which has enabled her to sustain competitive advantage in a rapidly changing world.
WHAT IS SUCCESS, REALLY? - New Ways of Working in the 21st Century
Many of us have studied the concepts of strategy, and frequently apply the concepts of strategy development and execution in our professional lives. But how often do we reflect upon the need to develop and implement a personal strategy that will see us achieve not only organizational and career success, but also happiness? And why should employee happiness matter to organizations? In this talk Jamie Anderson discusses the need for all of us to craft our own personal strategy, and to confront narrow definitions of success, linear thinking about career progression, and the personal, societal and cultural barriers than can prevent us from achieving a fulfilling life. He also explains why employee happiness and balance is good for organizations, and the barriers that must be overcome for established firms to engage with new ways of working.