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Case Studies

Case Studies - Case Writing Seminars
I am passionate about developing teaching materials and case studies for my students and executive education participants, and have won numerous case writing awards.

Lady Gaga Case Study
My co-authored case study on Lady Gaga titled 'Lady Gaga: Born This Way?' was published in 2011 and has been featured in Financial Times. The case is written with Joerg Reckhenrich, a colleague at Antwerp Management School, and Dr. Martin Kupp of ESMT in Berlin. The case discusses the career of Gaga, providing rich material that allows a classroom analysis of her career through the lens of business theory. for a sample version of the Lady Gaga case study, please click here.

Nespresso Case Study
Another recent case study with Nader Tavasolli and Mark Collins titled 'Nespresso: What Else' describes the phenomenal success of one of the world's most prestigious and profitable coffee brands. Other recent cases have focused on couture fashion, linked to my expanding research on the high-end fashion industry.

Case Writing Workshops
If you are interested to learn the art of case study writing for executive education or consulting purposes, why not attend one of my case writing seminars at the European Case Clearing House (ECCH).
I also deliver case writing workshops for the departments of academic institutions, consultancies and corporate universities. Please contact me for more information.
 
Below are a collection of some of my case studies and teaching notes. For access to these materials, please send an email to j.anderson@ams.ac.be

Anderson, J. Reckehenrich, J. & Kupp, M. (2011), Lady Gaga: Born This Way?, Antwerp Management School Case Study. (Click HERE for sample version and ordering information)

Anderson, J. Collins, M. & Tavasolli, N. (2011), Nespresso: What Next?, Antwerp Management School Case Study.

Anderson, J. and Vranckaert, N. (2011), Sofie Claes: Building a Couture Fashion Brand, Antwerp Management School Case Study.

Anderson, J. and Ben-Hur, S. (2011), Rene Obermann and the Transformation Journey at Deutsche Telekom, IMD-AMS Case Study

Anderson, J. (2011), Stephen Jones & The Business of Fashion, Antwerp Management School Case Study.

Anderson, J. and Kupp, M. (2010) The ANWB versus Route Mobiel, TiasNimbas Case Study.

Anderson, J. and Kollenz, M. (2010) Tele.ring & T-Mobile Austria, TiasNimbas Case Study.

Anderson, J. and Kupp, M. (2009), Virgin Mobile UK, ESMT-TiasNimbas Case Study

Anderson, J. Reckhenrich, J. and Kupp, M. (2009), Damien Hirst and the Contemporary Art Market, TiasNimbas Case Study

Anderson, J. and Reis, L. (2009), Optimus Portugal: Profiting from 3G Data, TiasNimbas Case Study

Anderson, J. and Kupp, M. (2008), Celtel Nigeria: Serving the Rural Poor, TiasNimbas-ESMT Case Study
WINNER OF 2009 EFMD CASE AWARD IN THE CATEGORY 'CASES IN AFRICAN MANAGEMENT'.

Kupp, M. and Anderson, J. (2007), Celtel Zambia and MTN, Case Study

Anderson, J. (2007), Nokia in India, Case Study

Anderson, J. and Kupp, M. (2007), Kiva.org, Case Study

Anderson, J., and Kupp, M. (2006). Zopa.com, Case Study and Teaching Note.

Anderson, J., Kupp, M. and Schaefer, U. (2006). The German Telecommunications Industry in the New Millennium, Case Study and Teaching Note.

Anderson, J., and Kupp, M. (2006). Madonna: Strategy on a Dancefloor, Case Study and Teaching Note

Anderson, J. (2006). Smart Communications Case (A, B). Case Study and Teaching Note.
WINNER OF 2006 EFMD CASE AWARD IN THE CATEGORY 'MANAGERIAL ISSUES IN TRANSITORY ECONOMIES'.

Anderson, J., and Kupp, M. (2005). MLP AG. Case Study and Teaching Note.

Anderson, J., and Kupp, M. (2005). German Retail Financial Services in the New Millennium. Case Study.

Anderson, J., and Vandermerwe, S. (2004). Easymobile: Disruption in the Mobile Market. Case Study and Teaching Note.

Anderson, J. (2004). Telmore (A, B): Disruption in the Danish Mobile Market. Case Study and Teaching Note.

Anderson, J., and Kumar, N. (2004). Dasani (UK): Brand under Attack. London Business School Case Study.

Anderson, J., and Oliver, P. (2003). DeBeers Group and the Hostile Takeover bid for Ashton Mining. London Business School Case Study.

Anderson, J. (2003). Hutchison 3: Disruption in the UK Mobile Industry? London Business School Case Study.

Anderson, J., and Conger, J. (2003). Vodafone'e Takeover of Mannesmann Boardroom Simulation. London Business School Case Study.

Anderson, J. (2002). SONY: Towards a Network Economy. London Business School Case Study and Supplement.

Anderson, J., and Dent, J. (2002). Vodafone's Takeover of Mannesmann AG, London Business School Case Study.

Anderson, J., and Ear, M. (2002). British Airway's e-Business Strategy. London Business School Case Study.

Anderson, J. (200). Sony's Networked Gateway Strategy. London Business School Case Study.

Anderson, J. (2001). Microsoft : A Strategy for the new Millenium. London Business School Case Study.

Anderson, J. (2001). Nokia. London Business School Case Study.

Anderson, J. (2001). AOLTimeWarner Goes Mobile. London Business School Case Study.

Anderson, J., and Earl, M. (2001). Lastminute.com. London Business School Case Study.

Anderson, J. (2000). Captivate Network. London Business School Case Study.

Anderson, J., and Earl, M. (1999). Amazon.com. London Business School Case Study.
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