About the Book In our newly published book, my co-authors Joerg Reckhenrich, Martin Kupp and I discuss successful strategies for driving innovation and creativity in the business world, but we do not turn to the analysis of well known corporations such as Microsoft, IBM or Nokia. Instead, we examine the experiences of creative artists - from 16th Century painters such as Tizian and Tintoretto, to 19th and early 20th Century creative geniuses like van Gogh, Gauguin and Picasso, and contemporary greats such as Madonna and Damien Hirst. We suggest that the success stories of creative artists such as Picasso and Madonna have relevant lessons for contemporary managers- and the various chapters provide refreshing and entertaining case studies. At a time of global economic crisis, fresh and innovative insights are needed for business; this book will provides those insights.   As a taster of the content of our book, our chapter on Damien Hirst analyses Hirst as an artist, entrepreneur and strategic innovator, and reflects upon the lessons offered by Hirst’s experience to organizations and practicing managers. We suggest that Hirst’s rise to prominence should be understood in terms of his ability to be unhindered by established and preconceived norms of the art world. Hirst recognised that by the end of the 20th Century the established art world had become victim to a phenomenon that psychologists term `inattentional blindness' - when attention is very focused on specific tasks or approaches, humans often fail to perceive significant events, threats or opportunities that are outside their focus. Hirst was able to smash the thick and opaque lenses of tradition in the established art world, and in doing so strategically innovated.  In turn, Hirst’s innovative approach saw the emergence of a new market space, a space in which he was the undisputed first mover and dominant brand. Keynote Presentations The content from ‘The Fine Art of Success’ provides the material for a range of different keynote talks that address very real business issues such as how to sustain competitive advantage, how to innovate, how to boost individual and collective creativity, and how to achieve organizational change and transformation. Of course, his presentations can always be followed by a personal book signing for event attendees. Sample Chapters and Index Read Excerpt: Chapter pdf Read Excerpt: Index pdf Read Exceprt: Content pdf